This project involved developing a new product concept as an opportunity for portfolio expansion in collaboration with Swix. The goal was to simplify the application of traditional grip wax by introducing a more intuitive and waste-reducing solution. Swix “Go Light” is a two-part system consisting of grip wax wrapped in wax paper with a transferable label, and a scrub-based application unit designed for easy use in the field. The concept emphasizes low assembly effort, minimal packaging components, and compatibility with existing grip wax products.